Rated as one of the best and small dining restaurants in Amsterdam, "De Vrouw met de Baard" or "the Bearded Lady" feels like walking into a cozy and kitsch home. United by the motto that everyone is welcome, the approach was to illustrate four different quotes that consolidate the experience of The Bearded Lady:  Fire comes from within, Soul is love, Weird makes us special & Strange is unique. With this parameter in mind, graphic elements, handmade mural, bandanas, menus, and wine glasses were developed to create a unique and meaningful branding.