Mexica Brewery
Espíritu Cervecero

Cervecería Mexicana is one of the first craft breweries in California. The concept was to develop a mural that would integrate a new look and image that could capture the spirit that unites the diverse cultures of Mexico.

Under the Mexican skull an illustration was developed that would serve as a reference to celebrating Mexican traditions and the brewer spirit. The idea was to create niches and invite friends and the brewers so that everyone could interpret, shape and paint their own skull on the mural of the brewery. At the same time use these graphic elements to support the future branding development of the brewery.

Photography: Mariel Miranda, Jonas Jacobsen

Collaboration: Old Creeps, Alzina, Yimbo, Zhompi, Inche Incha.