TONY’S CHOCOLONELY ︎ FAIR UNFAIR ︎ IDRIS ELBA
Serious about chocolate
Tony’s Chocolonely is the impact company on a mission to make all chocolate 100% slave-free. In collaboration with Idris Elba, we created a colourful manifesto about fair and unfair. I was in charge of developing a colorful mural based on the aesthetics of the playful typography of Tony's Chocolonely, and, at the same time, keep the freshnes and looks of the whole campaign celebrating our motto "crazy about chocolate, serious about people".
Advertising, Lettering, Mural
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Creative Agency: HERC the agency
Creative Director: Rogier de Bruin & Emilio de Haan
Account Director: Niels Heimens
Agency Producer: Kiek Beljaars
Choco monster animation: Brian Elstak
Title design: Joëlle Strijk
Mural design: Franko Rosas
Chocolate shots: Chuck Studios
Creative Director: Rogier de Bruin & Emilio de Haan
Account Director: Niels Heimens
Agency Producer: Kiek Beljaars
Choco monster animation: Brian Elstak
Title design: Joëlle Strijk
Mural design: Franko Rosas
Chocolate shots: Chuck Studios
Photography: Emilio de Haan
Production: Division Paris
Director: Helmi
Director of Photography: Deepa Keshvala