Genaro “El Conde” Gamez 

Role: Art Direction, Graphic Design and Painting 

Genaro "El Conde" (Count) Gamez is a Super Lightweight former national champion in Boxing, number one-ranked fighter and gold medalist. Genaro Gamez now looks for his amateur boxing success to translate to the professional ranks.

We created a brand identity with the aim to be world class brand between the sport stars athletes.

*Note: the Logo of Julio Cesar Chavez came after Genaro Brand was made.  
The most ambitious thing we did in this project was painting his whole boxing gym in 20 hrs. We created an effect with mirrors to encourage him to work harder, letting him know that we are always our own worst enemy.

Creative Direction: école Studio
Graphic Design: Adrian Orozco, Mario David, Franko Rosas
Painting: Adrian Orozco, Franko Rosas