F*cking Design
/ Print Adv

Art Direction 
Graphic Design: Boro Ortega
Creative Direction: Area 3 Lab

Back in 2008 I was the art director for a small design agency called Area 3Lab based in the region of Tijuana - San Diego.
We were (and still are) fucking in love with graphic design and we needed to transmit this feeling to the region. 
Our brief was to be bold and creative. 
We came up with a connect the dots print, advertising in two cool magazines “spreading” our love for graphic design, with a “Fucking A” design. 
This is one of the most successful advertising campaigns we did, receiving congratulations  emails for it, job applicants and, as well, landing new clients.