The idea of a cult.
ZEF is: “you’re poor but you’re fancy. You’re poor but you’re sexy, you’ve got style".
The cult is based on the Afrikans style and philosophy of ZEF, that describes a unique style of South African people. Modern and out of date, of poor quality and discarding the cultural elements and style. It’s associated with people who soup their cars up and ad rock gold shit to their lifes. 
The idea was to create a fictional sect known as the Holy Fokken ZEF. A culture that spread around the globe, creating commotion in the society, with members that followed the style of DIE ANTWOORD, dressing and behaving like them.

The concept was to develop different fictional stories of people that are following the cult of the Holy Fokken ZEF. Actors and false documentaries would begin to spread around social media and specialized press. The stories guidelines are about how Die Antwoord has inspired them to join  such a cult, and how his philosophy is spreading around the world.

Die Antword /
Holy Fokken Zef Tour

Concept / Art Direction /
Hisa Nimi / Alejandro Giraldo / Poettier Vazquez / Franko Rosas
The project consisted of promotional posters, a special edition of the new album, flyers, wardrobe design, stage design, web design and communication strategy.